COPENHAGEN AT IT’S BEST | 3 Days of Design
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Three days of design, endless kilometers on foot, countless impressions... We were in Copenhagen, in the midst of the creative hustle and bustle of 3 Days of Design. From showroom to showroom, from style to style - and everywhere we went, we saw it: the motto KEEP IT REAL. At first it was a bit puzzling, but then it became clearer and clearer. Because amid all the shapes, colors, and visions, one thing became clear: authenticity is the new design.
We live in a fast-paced world where the future has long since begun. A time when we can – and must – rethink reality. At the same time, many feel overwhelmed: by possibilities, opinions, and the pressure to conform.
KEEP IT REAL is a call to stay real. In harmony with yourself. Authentic. Human. Unmistakable. It's about more individuality, more awareness, and more togetherness – instead of pretense and superficiality. An invitation to show authenticity. And to live it.
“KEEP IT REAL celebrates personal forms of expression and visions. It is a plea for a more conscious, more inclusive world – and a celebration of true originals.” Signe Byrdal Terenziani, Managing Director of 3 days of design
Here are the trends that were of particular interest to us: